
VISUAL IDENTITY

Why Branding Matters
In today’s competitive market, a strong brand is essential—it communicates your values, builds recognition, and leaves a lasting impression. Every design choice matters, from color and typography to visual storytelling. At PenDragon Arts, we create branding that is not only visually striking but also strategic, helping your business, studio, or game stand out and connect with your audience.
Our Branding Packages

BASIC PACKAGE
Logo Design:
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Initial logo concept (2-3 options)
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2 round of revisions
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Final logo in standard and vector formats (JPEG, PNG, AI, EPS)
Visual Identity:
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Basic color palette
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Typography selection
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Design elements
Stationery Design:
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Business card
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Letterhead
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Envelope design

STANDARD
PACKAGE
Logo Design:
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Initial logo concepts (2-3 options)
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3 rounds of revisions
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Final logo in standard and vector formats (JPEG, PNG, AI, EPS)
Visual Identity:
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Color Palette
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Typography selection
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Design elements
Brand Guidelines:
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Detailed style guide covering logo usage, color, typography, and design elements
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Voice and tone guidelines
Stationery Design:
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Business card
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Letterhead
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Envelope design
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PREMIUM
PACKAGE
Logo Design:
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Comprehensive logo concepts (3 options)
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3 revisions
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Final logo in standard and vector formats (JPEG, PNG, AI, EPS)
Visual Identity:
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Color palette
-
Typography selection
-
Design Elements
Brand Guidelines:
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Comprehensive brand guidelines book covering logo usage, color, typography, design elements, brand positioning, messaging, voice and tone, and more
Stationery Design:
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Business card design
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Letterhead and envelope design
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Social media profile and Banner images
Marketing Collateral:
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Brochure or flyer design
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Social media templates (3 variations)
Website Elements:
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Custom favicon
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Website banner or header design
Brand Enchantment Add-ons​
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Social media profile and cover design
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Business card and stationery design
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Sticker or merch mockups
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Custom textures and fantasy motifs
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Brand worldbuilding consultation (names, slogans, and more)



